THIS IS AN EMBROIDERY SCHOOL WEBSITE.

This project was a total website re-design to improve how many visitors were converting into customers. Not to toot my own horn but this was a big project, with over 300 products/ courses and over 300 blog posts it took a lot of thinking about to get to where we got.

The website now converts a bigger % of visitors after the changes. How did I do it, well the whole site layout changed so that it was a lot easier to find what you needed and get through to the checkout. I created a bespoke shopping experience… which means I just made it prettier and more functional. I implemented Stripe as a payment system as they were only using PayPal before I came into the picture. Lastly I just modernised everything. By bringing everything into the 21st century the brand looks professional again, like they probably looked when they created the original site about 10 years ago.